#030 QUICK TIPS BETTER FUNDRAISING: Interview Beneficiaries & Gather Stories

A fundraiser not having conversations with beneficiaries is like a sports writer not watching the game!

Yes indeed…as a fundraiser you have to put aside time each week to talk to beneficiaries, front-line staff, volunteers, Board Members and donors. Asking the right questions will find you the stories and quotes that will make up your most effective content.

In the latest short Quick Tip Simon will talk you through how to do this step-by-step, and how to make your fundraising better!

 

Listen to Simon’s interview with Jen Love here:
Podbean: https://changefundraising.podbean.com/e/029-jen-love-interviews-conversations/
Spotify: https://open.spotify.com/episode/6qhWDOnzpwQ9A6B4tAs4bc
iTunes: https://itunes.apple.com/ie/podcast/simon-scrivers-amazingly-ultimate-fundraising-superstar/id1444521186

 

#029 Jen Love – Interviews & Conversations

Agent Jen Love (twitter.com/agentjenlove and agentsofgood.org) returns to the podcast this Valentine’s Day to teach us how to interview Beneficiaries, Donors and Staff.

We all know good fundraising is built on storytelling…but where do we get those stories? Jen Love takes us through step-by-step and shares her experience of extracting great stories through conversations with countless people.

Along the way, Simon asks a bunch of stupid questions and they touch on Patrick Swayze, death and legacies, tea and coffee, birds and buildings, and much more…

#028 QUICK TIPS BETTER FUNDRAISING: Welcome & Thank You Calls

Short and sharp…it’s Simon’s weekly educational segment, “Quick Tips. Better Fundraising.”

In a short 10-ish minute episode Simon helps you start making thank you calls and welcome calls, to improve your retention and boost your fundraising. These are really, really important! Let’s start doing them well!

 

Resources:

Simon’s site: www.changefundraising.com

Simon on Twitter: twitter.com/ToastFundraiser

Discounts on on-line training: www.changefundraising.com/training/

 

For questions, comments and requests e-mail Simon at simon@changefundraising.com or find him on Twitter @ToastFundraiser

#027 Jenny Mitchell – Fundraiser Mindset

Simon chats to Jenny Mitchell of Chavender about fundraiser mindset, feeling isolated in fundraising, silos, time management, four quadrants and six buckets. They also talk about Nordstrom, the fall of Capitalism, Star Trek, KFC and the money values you’ve had in you since you were 5.

Here’s Jenny Mitchell:
On Twitter: twitter.com/JennyChavender
On LinkedIn: www.linkedin.com/in/chavender
On the web: chavender.com

And Jenny’s 21 Questions: http://chavender.com/21-conversations/

#026 QUICK TIPS BETTER FUNDRAISING: Thank You Letters

The first in a new weekly educational segment, “Quick Tips. Better Fundraising.”

In a short 10 minute episode Simon helps you review your thank you letter and highlights some quick changes you can make to instantly make them better.

 

Resources:

HemingwayApp – www.hemingwayapp.com

Simon’s site: www.changefundraising.com

Simon on Twitter: twitter.com/ToastFundraiser

 

For questions, comments and requests e-mail Simon at simon@changefundraising.com or find him on Twitter @ToastFundraiser

What Are Your Board Members Going Through?

I’ve had 3 conversations this week where we’ve ended up moaning about charity Board Members and Trustees. Now I’m a big fan of moaning…as you know…and I think it’s a healthy and fulfilling past-time that helps us bond. But coming out the other side of a good moan we need to take positive action to make change.

So how do we get Board Members on-side with fundraising? How to we get them to be more supportive? And how do we get them to do our bidding?

It starts with putting ourselves in the shoes of these volunteers and asking ourselves what are they actually going through?

Let’s start by remembering that they are actually humans. They have the same insecurities, thirst to be liked and are afraid of making a d!ck of themselves. They don’t necessarily know how they have ended up on this Board – they were probably doing a favour for someone, trying to build their experience, get out and meet people, and want to add something to their personalities that they can be proud of. Oh…and they care about the cause…but since joining a Board isn’t always the best way to help it’s safe to say there is more to their story.

Whatever the reason they are now caught in the midst of a sh*t storm of e-mails, governing documents, and meetings and requests that go way beyond that ‘few hours every couple of months’.

They can’t be paid for this (another handicap on the sector) and so it’s natural that your request gets pushed to the bottom of their to-do list, after earning money and spending time with loved ones and just trying to get through life.

So is it any surprise they don’t rush to your stupid Harry Potter Quiz fundraiser?

Fundraising is not why they got in to this…so they’re almost certainly not going to be the dream fundraiser you wish for. But fundraising is their responsibility…so let’s manage them successfully and do everything we can to get them to support key parts of your role.

How do we do this?

  1. Ask one person for only one thing, at the right time.
    If you send an e-mail to more than one Board member they’ll assume the other members are going to do it. So send individual and personalised e-mails (that’s good fundraising, right?). And only ask them to do one thing at a time…hold their hand through the journey. Give them sample text to copy and paste, give them scripts, share sample recordings and writings, give them specific names…whatever you’re asking them to do: be specific and simple.
  2. Market to them – don’t just ask.
    They’re a segment of your database…so treat them as such. Consider and plot the ‘journey’ you want them to go on and actually implement it. And don’t just get in touch when you need something…still work through the ‘ask / thank / report’ cycle.
  3. Meet them individually.
    People respond better to you when you treat them like individuals. Take them out for coffee on a regular basis and get to know them. Let them get to know you. People are easier to figure out and motivate when it’s just you and them. They’ll be more likely to help you and your more likely to figure out the unwritten dynamics of the board.
  4. Work with their strengths.
    Don’t try to get them to do something they’ll hate. They’ll just resent you for it. Instead, work with their strengths and make the most of them. That might be fundraising. Or more likely it’s an aspect of fundraising: introductions, networking, writing testimonials, speaking at events, interviewing volunteers, writing thank you cards…whatever.
  5. Reconnect them to their passion.
    Board meetings suck…they’re in your free time, they’re generally pretty boring, and there’s rarely any decent biscuits. So try and add some spark to their Board-lives and introduce them to beneficiaries and donors, share testimonials, make them feel like VIPs…figure out why they care about the cause and remind them continually.
  6. Join A Board.
    The best way for us to change the sector is from the inside…so consider joining the Board of another organisation. It’s great experience, gives you a new angle on fundraising, and is good for networking. Boards are desperate for members who know anything about fundraising…so go and lead by example. I promise you you will unlock a new level of understanding and empathy for your employer’s Board and massively improve the way you ‘manage up’.

Looking for other ways to motivate your Board and ‘educate’ your Board members? Talk to me about my Fundraising Workshops for Boards or get them in to one of my team-building Fundraising Escape Rooms.

#025 Mo Onstad – The Unsteady Hand

The Unsteady Hand (https://theunsteadyhand.org/) promotes improved quality of life for those living with Parkinson’s through communal creative engagement.

Simon chats to Mo Onstad (twitter.com/TheUnsteadyHand) – founder and Executive Director – about those first few months: the successes and the challenges. They also talk about art, fundraising and conferences, making friends when you’re old, random people in cafés and more…

We got this…

The Unsteady Hand on Facebook: https://www.facebook.com/TheUnsteadyHand/

 

#024 Cindy Wagman – Small Non-Profit Fundraising Refresh

Simon chats with Cindy Wagman in a special crossover episode with The Small Nonprofit podcast.

They chat about how to get fundraising started in a non-profit, including priorities such as internal marketing, redefining ‘fundraising’, conversations with donors, managing expectations and more.

Find Cindy Wagman on Twitter (twitter.com/cindywagman) and don’t forget to subscribe to her podcast.

The Small Nonprofit podcast, by CharityVillage and The Good Partnership, gives you down-to-earth, practical and actionable expert guidance on how to run a small nonprofit. From leadership and law to fundraising and finance, we’ve got you covered. Forget comparing your organization to the big shops, we’re creating a community of nonprofit leaders who are going to change the world, one small nonprofit at a time

#023 Mandy Johnson – Impostor Syndrome & Their Platform

Simon talks to the UK’s 2nd most influential fundraiser, Mandy Johnson (twitter.com/MsMandyJ) to find out how she takes her tea.

More than that, they chat about mental health and vulnerabilities, impostor syndrome and being loud, white privilege and diversity, job resignations and that article.

Mandy’s article “How I manage my impostor syndrome”

Mandy’s podcast “This is NOT the Mandy Johnson show”

The Great Charity Speakers list is at greatcharityspeakers.com

And of course check out TheirPlatform.com – Amplifying voices that need to be heard!

#022 Sam Laprade – Cannabis and Charities

What happens when a brand new, billion dollar industry appears with spare money to donate? That’s exactly what’s happening as countries and regions begin to legalise marijuana.

Simon chats to Sam Laprade CFRE about cannabis and corporate social responsibility. They talk through the ethics, the board policy documents, alcohol and oil and tobacco, the Chuck Feeney conundrum and more.