You’ve probably read a lot of articles on why the turnover of fundraising staff is so high. A friend asked me the same thing recently as her charity has just lost yet another fundraising manager. I replied, and then I shared my reply on LinkedIn…and a lot of fundraisers agreed.
So here – in my opinion – are the 4 reasons your charity’s fundraising staff keep leaving:
- Fundraisers are under appreciated, and the rest of the charity generally looks at them as a ‘necessary evil’.
- Often the rest of the organisation don’t respect it as a job or believe that it’s a profession. I’ve never seen any other job where so many outside people with no experience are as happy to tell you everything you’re doing is wrong.
- Fundraisers often aren’t supported in their own training and qualifications. That’s probably because, again, it’s not seen as a real job. If your manager and Board believe fundraising is guesswork and witchcraft then why would they pay for you to go on a fundraising course?
- It’s lovely that charities want to change the world, but one of the results of that is one of my pet peeves: a fundraising target which is “as much as possible”. Besides being unrealistic it’s demotivating. Your reward for raising €1 million last year? A €1.3 million target.