What I Learned At #IFC2017


The IFC is phenomenal.

It’s one of the most – if not the most – significant event for fundraisers around the world.

About 1000 of the top fundraisers from all over the world descend on a shithole of a hotel on the outskirts  of Amsterdam each year to see epic plenaries, high-quality workshops and masterclasses, as well as learning from the best of the best in the bar and restaurant each morning, afternoon and evening.

I was fortunate enough to attend for my 4th (?) year and run a workshop for the 2nd year.

A few phrases jumped out at me and have been haunting me since. So I thought I’d put them all in one place here:

Richard Turner said that these days “Everyone is a channel.”

My co-presenter Jen Love said, “You know what’s more expensive than good donor care? Donor acquisition.”

Derek Humphries said, “It’s a great time to be a fundraiser.”

Hurricane Frankie revealed that UNICEF in Italy have a ‘Donor Love’ department (which I have to visit).

And most importantly I learned that the plenary room is a Pokemon Gym.


Until next year…


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