Facebook Fundraisers

The Facebook Fundraising Revolution

This week Facebook announced that over $1 billion has been donated through their fundraising platform…an impressive figure considering it’s only been gradually rolled out to 20 countries over the last 3 years. The figure will continue to grow exponentially as they’ve just added the likes of Australian and Canadian non-profits…with more to come. With more […]

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4 Ways To Stop Supporters Unsubscribing

You know that feeling? When you write to your mailing list and someone unsubscribes? Your stomach turns, your eyes water up, and for a brief moment you consider e-mailing them to ask, “Why don’t you love me anymore?” But remember, good fundraising isn’t about making everyone care about you…it’s about caring for the few that […]

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Digital Fundraising…How Do I Love Thee?

I give Digital Fundraising a hard time. I’ve called on-line “snake-oil”.  Jen Love and I made the case at IoF’s Fundraising Convention that most, if not all, of your donors are too old for digital (blog post coming soon). I think every conference and most charities are wasting a disproportionate amount of time on digital. […]