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Three Years of Sympathy

Charities and non-profits are almost exclusively born out of love. Triggered by a trauma or personal experience, we are motivated to create something beautiful: a group…an organisation…driven by passion to change the world. Or a small part of it. This is why the charity sector, its staff and its volunteers are viewed as inherently good. […]

FUNDRAISERBOT2000

FUNDRAISERBOT2000: THANK YOU FOR YOUR RECENT GIFT. WE WERE FOUNDED IN 1996. — Simon Scriver CFRE (@ToastFundraiser) August 8, 2016 FUNDRAISERBOT2000: DEAR FRIEND HAVE YOU CONSIDERED PUTTING FUNDRAISERBOT2000 IN YOUR WILL? — Simon Scriver CFRE (@ToastFundraiser) August 8, 2016

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Branding, Banter and Bottom Lines

There was an interesting discussion on-line recently about Innocent Smoothie’s banter and funny posts, sparked by this one: Yes, it’s funny. The interesting thing you’ll notice is that this is a ‘Sponsored’ post, so not only are Innocent putting money in to the salaries of the people that post this, they’re also paying to promote […]